Innovate like Apple

I could notice through these years how so many people want to innovate like Apple, and how others try to explain the key for apple's innovation.

At the iPhone4 keynote, I got fascinated by one sentence of Steve Jobs' speech. He said "This is our new baby, I hope you love it as much as we do", and I said to myself: " damn.. I wanna feel that".

Thus, that feeling is for me the key of Apple's innovation, Apple doesn't want to make products, Apple wants to impact on people's computer experience. Is not about features, colors, price but is about experience.

If you don't believe me, I encourage you to read Michael Moritz's book "Return to the little Kingdom: How Apple and Steve Jobs changed the world".

And also listen to Simon Sinek talking about "How great leaders inpire action" on TED.

The best part: There is not secrets, Steve has been telling to everyone how Apple innovate, just we have to watch and listen what he says.